The Dynamic Cover Letters Formula for Job-Search Success
You have a maximum of 20 seconds to wow the reader of your letter, so you better maximize its impact by making it dynamic!
There is a formula that can be followed as a guide to writing your cover letters. However, it is critical that each cover letter be unique and specific to you and to the employer -- not one that any applicant could have written to any employer.
Keep your cover letter brief. Never, Never more than one page, and it's best to keep it well under a full page. Each paragraph should have no more than one to three sentences.
If you are writing cover letter that you plan to email, consider shortening the cover letter to just three short paragraphs so that it runs no longer than about one screen.
Fundamentals of a Dynamic Cover Letter
Focus on your Unique Selling Proposition (USP) -- the one thing that makes you different from all the other job-seekers -- and identifying two or three benefits you can offer the employer.
Weak opening paragraph: I am writing today to apply for the account manager position you have posted on your company Website.
Better opening paragraph: I have increased the size and sales levels of my client base in every position I have held, which in turn has increased the revenues and profits of my employers. I want to bring this same success to the account position you have posted on your Website.
If you do not have a lot of solid experience in the field you are trying to enter, remember to focus on key skills that can easily transfer from your previous work experience to the job at hand.
And if responding to a job posting or ad, be sure to tailor this paragraph to the needs described in the ad.
You need to do your homework -- show that you know something about the organization.
Weak closing paragraph: I hope you will review my resume, and if you agree with what I have stated here, consider me for the position. I look forward to hearing from you soon.
Better closing paragraph: I am eager to help advance the success of your company, and I am convinced that we should arrange a time to meet. I will call your office in the next week to schedule an appointment.